“Our main objective as Racing, It’s A Rush is to bring the ‘Sport of Kings’ back to the forefront of the lifestyle and entertainment industries. The goal is to reinvigorate the sport and bring back the glamour, thrill and excitement of horse racing,” Jenna Adams, Marketing Manager) told guests at a media announcement event hosted at the Sandton Skye’s Codfather.
The brand is taking strides to ensure the sport appeals to a younger demographic, by dialing up the offering to include its recently launched Members Lounge, which promises a sense of belonging to its guests, VVIP touches, networking opportunities and world class entertainment.
While marquee horseracing events like The Sun Met, Gauteng SANSUI Summer Cup or Vodacom Durban July have become synonymous with chic elegance and draw support from hundreds of thousands of fans, the mandate for Racing, It’s A Rush is to ensure that the 364-day tournament receives just as much support.
“Through the events we will be hosting, we want to ensure that enough awareness is brought to the hard work that the jockeys, young trainers and owners invest throughout the year. We want to be able to restore the pride and glamour that has always been associated with this sport and we urge all South Africans to come out in full support of these races and events,” Jenna concluded.
A day at the South African tracks is a glamorous event where all the big spenders come out to play. Join in on the glamour when the Classic Day kicks off at Turffontein Racecourse on Saturday, 7th April.
Equally exhilarating and oh-so-royal will be the historically opulent and elegant, Princess Charlene Day, also held at Turffontein Racecourse on 21st April. Joburg’s best kept secret, the Night Racing brought to you by The Citizen which sees guests watching the skyline light up on a beautiful autumn evening is a treat on its own, but to experience the shear brilliance of the equine athletes under lights is an experience not to be missed, on 17th April.
Rounding up the event-filled season is the Champions Day, which promises to tantalise your taste buds with food from around the world on offer. There will also be a donation of R100k to worthy charities when the event takes place on 5th May.