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CORONA CELEBRATES SA NEW MUSIC SUB-CULTURE

Premium global beer brand, Corona has transcended stereotypes by celebrating a music genre that has taken South Africa by storm. Amapiano Sunsets Tour has quickly ascended in local social settings as a movement that is set to amplify the lifestyle and culture that Amapiano embody.

South Africa is a culturally rich and diverse country, which musically caters for different audiences.  The fairly new genre uniquely boasts different interpretations of Amapiano; Soweto has its own signature sound that differs from that of Pretoria and Durban, which also have their own distinct interpretation of the Amapiano sound.

The emerging genre is often referred to as a lifestyle and as a brand, which promotes living life to the fullest, #AmapianoSunsets is an apt partnership between Corona and Amapiano entertainers. The Amapiano Sunsets Tour brings together all the custodians of the Amapiano sound to celebrate the evolution and growth of Amapiano culture,

Partnering with the likes of DJ Stokie, Kabza Da Small, Jazzie Disciples, Dj Jaivane alongside event MC’s Dimpie Dimpopo and Mbali Sibeko, clearly showcases the diversity offered within the Amapiano lifestyle. Each artist is recognized by their own sound, which has become their signature sound, making their interpretation unique.

Corona’s Brand Manager Sifiso Pule indicated that Amapiano and Corona share the same cultural diversities and speak to a South African audience in a language they understand best – music.“The tour aims to bring together the current crop of artists in the Amapiano space and give them the experience of entertaining their core markets.

The artists travelled across various trendy venues in selected cities, among those; Polokwane, Nelspruit & Johannesburg for the first leg of our tour and all cities proved that the culture is indeed growing which makes us proud to be affiliated with the culture.” concluded Pule

#AmapianoSunsets Tour is set to hit all the right notes, as the brand prepares for yet another countrywide tour in summer. The journey will ensure that the sunsets in South Africa are as entertaining as never before.

For more information, enthusiasts can follow the #AmapianoSunsets hashtag to see which city the sun will be setting in to the sound of Amapiano next.

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