Dickies introduces a collection of modernised classics that embody both form and function as fashion: C O N S T R U C T . Workwear remastered, the limited edition Construct collection has been crafted with the Dickies standard of excellence to produce an image of modern style.
Dickies has collaborated with three influencers who embody the values of passion and hard work, with the launch of Dickies Construct. Brad J. Armitage, Bradley Williams and Warren Strydom are the local faces of Dickies Construct, as they personify the Construct story through their personal chronicles. The Dickies Construct Chronicles documents three men who have made waves in the local scene, retelling the stories of their journeys to success and greatness – because how a man defines himself is ultimately who he becomes.
Dickies believes that commitment to greatness is what makes the brand individual; that passion is their work and that great work deserves great style. These beliefs are the driving force behind Construct – because how a man defines himself is ultimately who he becomes.
The Dickies Construct collection is exclusively available for purchase at Dip ST. in Johannesburg and A Store in Cape Town from since 21st of April.