NBCUniversal International Networks (NBCUIN) unveiled the refreshed brand for its flagship, general entertainment channel on May 10th in South Africa. In evolving from Universal Channel to UNIVERSAL TV, the refresh delivers a bold, new, contemporary brand identity across all linear, digital and social platforms – including a new logo, typeface and fresh colour palette.
Continuing to draw on the strength, recognition and heritage of the “Universal” name – that’s long been synonymous with quality entertainment – the evolved proposition for the new-look brand continues to highlight that characters are at the heart of great storytelling. In South Africa, character-driven programming has generated outstanding results for the brand and in 2017 the channel had its strongest year in viewers (A16+) since 2010.
“UNIVERSAL TV’s reinvigorated identity best positions our flagship brand into the future as a relevant, compelling destination for fans of character-driven programming in Africa,” commented Lee Raftery, Chief Marketing & Content Officer and Managing Director UK & Emerging Markets, NBCUniversal International.
The UNIVERSAL TV brand refresh was developed via a collaboration between NBCUniversal International Networks’ Central Marketing team, the award-winning creative agency Red Bee – who established the brand positioning, brand logo and creative concept – and world-renowned brand consultant Lee Hunt.