On the front-line, Ray-Ban pulls out the big guns in a revolution of the brands most iconic shapes, conquering new territory without losing sight of its origins as the bravest of the lens makers: say hello to the new Ray-Ban Evolve collection.
Revamping the cult profiles of The General, Aviator and timeless round shapes, as well as the one and only Wayfarer, innovative new photo-chromatic and washed color polar lenses show what it takes to be a true icon: accept the challenge, change.
But the action is not all on the ground – the show-down is ready to light up the skies! Taking the inspirational appeal and absolute functionality of DNA Ray-Ban style to new heights, the original Wings shield shape brings a bold 80’s evolution of the Aviator into the present with light gradient mirror shades and statement style.
Made for rebellious high-flyers, this shout-out look blends iconic eras and profiles with pioneering confidence and an extravagant sense of fun for hedonistic brand lovers who are never afraid to challenge the norm.
Keeping pace with the high-performance drive of contemporary life, the evolution continues with the groundbreaking look and feel of Liteforce. From functional to super, the paired down look of modern matt colors with advanced polar lens options and rubber grips give these ultra-light sun and optical shapes a head-start when it comes to race-winning style with hidden strength.
Closing out the highlights of the 2018 sun selection on a futuristic note, Blaze Evolution reboots the ultimate symbols of success with a fun, luminous new offer that is all about the edge – the Wayfarer and best seller panthos shape RB2180 go Blaze in contemporary matt transparencies and new light gradient shades for looks that literally travel through time in the blink of an eye.
In the optical world, Ray-Ban introduces a defiant new selection for individuals who love to break the rules. Embracing the exchange of free ideas and identities, the iconic Aviator reinvents its own trend as a fresh semi-rim optical style while quirky hexagonal acetate profiles play with polished havanas to show-off the many angles of expressive go-getters.
So there it is – dare to be who you want to be, and look like you mean it.