Within twenty-four hours of enchanting fashionistas and fashion lovers alike with his Autumn/Winter 2016 Collection – Celebrity Fashion Designer, Gert Johan Coetzee partnered with SA Fashion Week’s official make-up partner, Rimmel London, for what was the biggest fashion surprise of the season! Coetzee’s bombshell reveal of his Union Jack frock had eyes on stalk at the Crowne Plaza – Main Foyer on Thursday, October 22nd. The vibrant, red French tulle and the exquisite crystal beading reflected the passion and animated energy of Rimmel London SA.
The collaboration between Gert and Rimmel London reverberated the brand’s philosophy of embracing the fashion-forward, modern woman who is on the go. Coetzee’s distinctive flair for the avant-garde showcased a union of high fashion with effervescent colour, vivacious lips, the arresting eye and dazzling nails.
“Rimmel London had always been at the forefront of taking make-up looks straight from the runway and into the hands of consumers and this year was no different. We upped the ante by aligning with Gert Johan Coetzee to create this spectacular fashion showcase in the most untraditional sense and we were pretty excited about this collaboration,’’ expressed Fahima Saban, Senior Brand Manager for Rimmel London in South Africa.
In keeping with Rimmel London’s theme of adding a splash of colour to this year’s SA Fashion Week, Gert Johan Coetzee top-secret design further showcased how beauty and fashion go hand-in-hand in the most elaborate way.
Rimmel London’s ethos of, “Beauty with Attitude,” combined with Coetzee’s non-conformist expressive nature thrilled and gratified guests during the stunning reveal. Gert Johan Coetzee is no stranger to spectacular showcases or out of this world fashion experiences, and the Rimmel London SAFW reveal that took place on October 22nd at the Crowne Plaza – Main Foyer, was nothing short of outstanding.
– Report by Thabiso Lebitsa