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Cover: Da L.E.S – The #YiSSUE

Celebrating Youth Month through Music – Powered by Vodacom | Deezer

You have been missed indeed! Firstly, we would like to wish you a Happy Youth Month! What better way to commemorate this historic month, than with re-launching our revamped site. For this issue, we have partnered up with telecomms giant Vodacom and music streaming app Deezer, to bring you the #YiSSUE (Celebrating Youth Month, through Music & Fashion).

Da L.E.S | Fur: Ryan Keys. Jacket: OATH | Photographed by Lawrence Manyapelo.

We caught up with some of SA’s top personalities, who all have had different musical journeys. Our cover star, Mandela Money hitmaker Da L.E.S, is gearing up to launch his 3rd solo album, nOrth gOd, and has partnered with Vodacom & Deezer to launch his first single off the album, P.A.I.D, produced by VAM under new management company, Velti Music Management. SA’s most swaggy lady and anchor on SABC 1’s hit music show, Live, Lootlove also takes us through her love for music. To wrap up the #YiSSUE, we also caught up with Slikour of Skwata Kamp fame, who is also redifining the game with his music platform SlikourOnLife as well as top 5fm Dj, Nicole Da Silva.

Da L.E.S | Jacket: Augustine Joburg.  Vest & Shorts: OATH | Sneakers: ALDO. Right: Lootlove; dress by Tommy Hilfiger. Shoes & Glove: ALDO (Sandton) – Turban: Lallalux.

You are someone who has had a very interesting journey in your music career, having started off in a group and going on to positioning yourself as one of SA’s top rappers. On a scale of one to ten, how would you rate your music career 1 being terrible and 10 being terrific? – It’s been a ten definitely, sure I’ve had ups and downs but the downs are the ones that made my journey a ten. Another thing that I’ve learned is that in any journey, something’s fall off and the only thing left to do is to move on. Not that the people you were with previously were bad or anything, just that their presence in your life had a time to it, and that time is no more. The one thing you owe yourself after anything has fallen off the band wagon; is to continue with the journey and if you are true to yourself.

You have showcased the importance of positioning yourself as more than a rapper brand with numerous endorsement deals similar to the one you have with Ciroc. Tell us about your partnership with Vodacom Deezer – It’s an amazing campaign that’s revolutionary to South African, actually African music. It’s about time we got a big network like Vodacom provides a platform for us to share our talent in music with the world so I’m super excited. I’m all about diversifying my brand and I’ve done a great job with my partnership with Ciroc, and now this alignment with Vodacom & Deezer.

This month we celebrate what it means to be young in South Africa, what message do you have for the youth and your fans? – Work hard in anything you do: Love what you do and do what you love.

What values do you want your daughter, Madison to grow up with? – I try to be the best person that I can be and one of the most important values I want her to grow up with is family values (shout out to Ricky Rick) and then there are certain religious values that my family goes by but she’s her own person so it’s up to her to do what she wants, what makes her happy, love her neighbours and work hard.

Da L.E.S | Fur: Ryan Keys. Jacket: OATH | Photographed by Lawrence Manyapelo.

Reports say Bongani Fassie’s mom, Brenda Fassie was the one who urged you guys to get into music and take yourselves seriously. It’s one thing to be given advice and actually follow it and it’s another thing to continue on your own even when the ones you started with are either not around or have passed on. What made you continue? – The passion and love I have for music. I’ve seen what music can potentially do to people’s lives and it’s something I’ve seen first-hand with through my music. Giving that back to someone sometimes doesn’t mean tangibles but in this case you’re giving them light you’re giving them joy.

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