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4EM secures financial & strategic backing from Venture Capital Company Kristan Group

4Elements Media (now 4EM), a full service PR & Media Agency for both established, emerging companies and high-profiled individuals, announced today that it has secured the financial and strategic backing from Venture Capital Company Kristan Group.


Lorinda Voges, CEO and Founder of 4Elements Media.

This partnership shall solidify 4EM’s position as a leading PR company and continue its expansion into the media industry in South Africa.

“After nearly six years in business, it was time for a strategic collaboration that can take 4EM to the next level,” said Lorinda Voges, CEO and Founder of 4Elements Media.

“Our new services allow more room to excel at our passion; delighting and elevating our clients by solving their unique PR & media challenges. In addition, through this partnership, we have welcomed a number of new clients and created jobs for a number South Africa’s PR and Communications experts”, continued Voges.

Kristan Group, who is headed up by media veteran and investor Kasper Kristoffersen, will be assisting with strategic and financial support and direct the expansion into new business areas. 4EM will benefit from the full backing and 20 years of media connections from the Kristan Group of media companies. This strategic partnership will cater to the evolving needs of South African clients, by expanding services to include a bespoke solution to fit the right media mix according to the strategy required.

4EM is a national public relations and events company speclialising in (but not limited to); public relations, social media & digital marketing, celebrity/influencer relations & management, event management & creation, reputation & crisis management, content production and business to business communication.

Some of 4EM past & current client list includes Calvin Klein, Tommy Hilfiger, Stuttafords, Clarins, Mugler, Convoy, 7de Laan, Jimmy Nevis, Shashi Naidoo, Francois Hougaard, Boity Thulo and many more.

For more information on 4Elements Media, visit

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