Previdar is an influential American fashion and lifestyle magazine. It was founded in 2010 as a monthly high-society journal, created by Lawrence Manyapelo for Africa’s social elite and covering news of the local social scene, traditions of high society, and social etiquette; it also reviews books, plays, and music through Vidar digital fashion radio station.
Previdar is known for its distinctive photographs and high editorial quality. It features the best illustrators and photographers of the day, and they produce covers for the magazine that are consistently sophisticated and occasionally revolutionary. In 2010, for example, Previdar became one of the first magazines to establish a digital magazine. In 2021 the magazine redefined the look of the platform