Previdar is a Art, Design, High Fashion, Entertainment, Luxury and Lifestyle online magazine published monthly on Previdar.com. The magazine publication is based in Johannesburg.
In 2012 Creative Director Lawrence Manyapelo founded the publication as an online monthly publication. The first issue was published in February 2012.
At only 23 years of age, 2014 saw the founder making it to Destiny-Man magazine Young and Powerful, at the fashion frontier influencing the Fashion Industry through visual communication.
Previdar’s aim is to celebrate “Art and Design” in all forms, one that attracts the artistic and knowledgeable. Over the years Previdar has continued to collaborate with Top talent in the Marketing & Media industry: Musicians, Actors, Fashion Designers, Fashion Consultants, Make-Up Artists, Photographers & other sponsors like Tresemme and Flying Fish.
Previdar has also featured and profiled Africa’s most talked about personalities such Bonang Matheba, Alek Wek, DJ Zinhle, Da LES, AKA, Pearl Thusi, Maps Maponyane to mention a few.
Previdar’s influence is also visible in Editorials, Music Videos (i.e. AKA Congratulate Music Video) and other Visual Artworks in South Africa.
The platform also offers an opportunity for young upcoming talent (Writers, Stylists, fashion designers, makeup artists, photographers, videographers…) to showcase their talent and position themselves in the market.
Previdar’s features are about success & inspiration, it aims is to inform, innovate, educate, create original visual experiences and offer opportunities for authentic talent to showcase.