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An Immersive Installation at SAFW

Woolworths has created an immersive installation at SAFW, designed and produced with people and the planet in mind.

The installation features BCI cotton sheeting accented with raw BCI cotton slivers, which will be donated to The Clothing Bank to help empower unemployed South African women.


From the indigenous water-wise plants to the scaffolding, each element of the activation space has been carefully considered in terms of minimising waste, and ensuring the option of recycling or re-use in the supply chain.


For the upcoming Spring/Summer season, Woolworths uses more than 2,800 tons of organic or sustainable cotton, and over 380 tons of fibre made from either recycled polyester produced from plastic bottles, or Forest Stewardship Council (FSC) approved Viscose.


Woolworths was recently ranked #40 in FORTUNE magazine’s third annual “Change the World” list – the only African company to make the grade – and has once again been selected as an index component of the Dow Jones Sustainability Indices (DJSI).

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