This week, luxury beauty destination, ARC, proudly swung open the doors to the biggest beauty-dedicated store in South Africa, located in the heart of Sandton City, Johannesburg.
The store is an impressive 500 square meters and filled to the brim with the best in luxury makeup, skincare, and fragrance. Housing the ultimate collection of global and local brands, including CHANEL, Dior, La Mer, and Guerlain, it’s every beauty lover’s dream. Also noteworthy are the exclusive brands: ARC proudly launches the long-awaited Huda Beauty, Wishful Skincare, and Kayali fragrances into the country as the official stockist, as well as cult-followed favorites, Beauty Blender and Atelier Versace.
“We are thrilled to be able to bring ARC to life, despite the difficult and unpredictable circumstances of the global pandemic. ARC is truly a first of its kind in South Africa so, prepare to immerse yourself in our modern, energy-fuelled, and beautifully designed store. From launching new and exclusive brands into the country to offering unique interactive experiences, it truly is a beauty wonderland!” –says Marketing Executive Kelly Fung.
The store takes the old-school beauty counter approach and turns it on its head. While you won’t see your typical beauty consultant from the department store era, they are offering exceptional service and expertise from their team of Architects that include makeup artists, skin specialists, and fragrance consultants, who are on hand to help you as an added support to their self-service approach. Customers can look forward to dedicated areas within the space for all their self-care needs. Browse the extensive collection of products in The Sanctuary, which offers a welcoming space for guests to find and develop their unique skincare routine, book a Dermalogica face mappingâ session for an accurate skincare analysis or enjoy a treatment in the privacy of The Pod. At the core of the ARC, the brand is the championing of individuality and self-expression. Get creative at The Lab, an interactive space for testing newly-launched products, expert-hosted masterclasses, or perfecting a new look.