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Axe and DJ Black Coffee celebrate partnership with the launch of limited edition: Axe Black by Black Coffee

The Limited Edition Will Inspire Guys to Express Their Individuality and Find Their Magic. As part of the collaboration, one lucky fan will win their own AXE House Party with Black Coffee

maxresdefaultFresh off his partnership with AXE at AXECESS Ibiza which took some of South Africa’s top DJ talent to perform on the world’s biggest party stage, DJ Black Coffee is back in South Africa and excited to announce a limited edition of his favorite AXE fragrance, AXE Black. The new bottling of the AXE Black fragrance will feature DJ Black Coffee on the can and inspire guys across South Africa to find their magic.

The limited edition is a celebration of the continued partnership with AXE and DJ Black Coffee. In conjunction with the launch, AXE and DJ Black Coffee will give one lucky winner the chance to win their very own one-of-a-kind AXE house party, headlined by DJ Black Coffee himself and featuring some of today’s top South African music talent. The AXE house party will bring the energy and talent of DJ Black Coffee directly to the winner and his friends so they can witness his magic live.


“Through my music I’ve been allowed the fortune to reach many people around the world,’ said Black Coffee. “I’m excited to continue this journey with AXE and I hope together we can inspire young men to break free from the stereotypes society confines them to but instead choose to live their lives freely and authentically.” 


“We wanted our AXE fans to join in the celebration of this partnership, which is why we have launched the AXE Black Coffee limited edition deodorant”, said Ryan Fauconier, Brand Manager of AXE South Africa. “We’ve come back from Ibiza where Kutloano Nhlapo showcased his magic alongside Black Coffee and now, with the AXE House Party, we wanted to bring Black Coffee’s magic back home,” said Ryan Fauconier, Brand Manager of AXE South Africa.


For more information on the new AXE Black by Black Coffee limited release or to learn more about how to enter the AXE House Party, visit and the AXE South Africa Facebook and Twitter pages.

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