South Africa’s leading home specialty store, Boardmans, launched its latest summer collection at a star-studded affair in the swanky suburb of Parktown.
The venue was elegantly decked out with summer’s must-have trimmings, which included the much-awaited Hotel Collection, which flaunted an assortment of bedroom, bathroom and living room fixtures. Also on offer were the chic outdoor pieces as well as an upfront on Boardmans’ summer trends for 2016. Sea Breeze, Eclectic Culture and Graceful Edge will dominate the summer trends.
“The Boardmans Summer range, which launches September 2016, has been hand selected to align with international seasonal trends. This exclusive range of products will allow customers to spruce up their homes for the summer season ahead. With a wide range of colour products, light and airy bedding, fun kitchenware and sophisticated dining accessories – customers can rethink their home décor and get inspired by the bright, sunny shades of summer,” said Boardman’s Marketing Brand Manager, Jillian Andrews.
Every South African can expect to find accessories that suit their personal taste at Boardmans, this summer. The vital pieces from this collection will bring the colours and feelings of summertime to their homes.
Some of the prominent faces spotted at the Boardmans exclusive summer launch party included: actress Actress Nomzamo Mbatha, Presenter Aaron Moloisi, Khanya Mkangisa, Former Miss SA Contestant Reabetswe Sechoara, Etv Presenter KNaomi, Actress Mbali Nkosi, Actor Nkuli Tshirumbula and Hip Hop disc jockey DJ Switch to mention but a few.
“The Boardmans Summer collection will definitely capture the attention of our local consumer. I really loved how the new collection managed to preserve the essence of Mzansi and that, for me, was the winner of the day,” concluded actress Nomzamo Mbatha.
Boardmans is the go-to-brand to offer customers chic, accessible products for every aspect of the home. Customers will also notice a change in how the ranges are displayed in-store and these changes have begun to roll out already.