Connect
To Top

AN EXCLUSIVE APPAREL PARTNER OF JUSTIN BIEBER’S PURPOSE WORLD TOUR

justin-bieber-calvin-klein

Calvin Klein is the official, exclusive apparel partner of the North American and European legs of Grammy award-winning, 30-time platinum selling phenom Justin Bieber’s Purpose world tour. The tour kicked off at the KeyArena in Seattle, Washington.

Calvin_klein_logo

Mr. Bieber is touring for the first time in four years in support of his international smash new album Purpose – which has yielded three consecutive #1 singles, sold over 7 million copies around the world and reached #1 in over 100 countries.

As part of the arrangement, the Calvin Klein brand will be highlighted in a variety of key segments of each concert, including in video footage of Mr. Bieber from the Spring 2016 Calvin Klein global multimedia advertising campaign and a segment of the musician’s live performance, during which he and his back-up dancers will be wardrobed in apparel from the brand. Calvin Klein will have an added presence at select tour locations via an immersive on-site branded experience, as well as a limited edition zine featuring never-before-seen images of the musician from the brand’s Spring 2016 campaign.

Leave a Reply

Your email address will not be published.

More in Fashion