Calvin Klein is the official, exclusive apparel partner of the North American and European legs of Grammy award-winning, 30-time platinum selling phenom Justin Bieber’s Purpose world tour. The tour kicked off at the KeyArena in Seattle, Washington.
Mr. Bieber is touring for the first time in four years in support of his international smash new album Purpose – which has yielded three consecutive #1 singles, sold over 7 million copies around the world and reached #1 in over 100 countries.
As part of the arrangement, the Calvin Klein brand will be highlighted in a variety of key segments of each concert, including in video footage of Mr. Bieber from the Spring 2016 Calvin Klein global multimedia advertising campaign and a segment of the musician’s live performance, during which he and his back-up dancers will be wardrobed in apparel from the brand. Calvin Klein will have an added presence at select tour locations via an immersive on-site branded experience, as well as a limited edition zine featuring never-before-seen images of the musician from the brand’s Spring 2016 campaign.