This special campaign was produced under the creative direction of Calvin Klein, Inc.’s in-house ad agency and creative studio.
This new series, designed by Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan, consists of bomber jackets, tees, sweatshirts and jogger sweatpants for both men and women, all rendered in a technological, tone-on-tone black neoprene. The offering is anchored by the brand’s heritage “cK” logo design, which is updated using a new heat-sealed technology.
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).
The line debuts on calvinklein.com in Europe in November.