The spirit of riding is a key pillar for Diesel and is ever present in its archives.
For the SS19 Main drop picture yourself on the sidelines of the speedway taking in the most thrilling race you’ve ever seen. Riders occupy the lanes as grid girls spill into the pits all dressed in Diesel’s most exciting collection. Motocross, a core element of Diesel’s DNA, branches out into all extreme sports this season to serve as the ultimate inspiration.
The spirit of riding is a key pillar for Diesel and is ever present in its archives. In this drop it has been reimagined through the use of acid bright pops of colour that harken back to the ‘90s, as well as distinctive graphic patterns including a camouflage print enriched with copy from the collection.
After releasing Spring—a motocross, extreme sport and retro video game-inspired collection—Diesel looks to Tokyo, Japan as its main influence for its Summer drop. Tokyo has long been central to Diesel’s aesthetic direction and overall inspiration. Additionally, Summer’s look draws cues from rockabilly culture, and sets the look on the street-style packed neighborhoods of Shibuya and Shinjuku. It is a bold collection, where denim, leather and souvenir jackets are the key components. Additionally: embroidered tops and jolts of color combined with black and gray all mix together for a defiant, wild-child appeal.
Oversized silhouettes are a defining shape for Summer, and essential pieces come in XL denim cuts, frayed orgrommet-studded leather, and as jackets with novel souvenir decorating. Chain jewelry shines against leather, bits of neon strobe against tees and tear-away tops, and striking sneakers are ready to hit the block. The main pattern draws inspiration from Western bandanas—it appears on skirts, shorts and shirts. This is a fearless interpretation of summer for 2019—and one that speeds from the racecourse to the rock stage. It’s time to scream at the top of your lungs and party onward—and give new meaning to the term “dancing in the streets.