Captain Morgan puts consumers on billboards across the country
South Africa’s favourite rum Captain Morgan celebrated it’s Billboard Fame Campaign Captains at an exclusive invite-only media launch headlined by TV personality Tembisa Mdoda, which took place at Vuyo’s Restaurant in Soweto on the 6th of June 2019.
Following a very successful campaign that aimed to put consumers at the center of its communication, Captain Morgan saluted the winning Captains through a launch that saw media and influencers alike, come together to witness and meet the faces behind the unique names – from Captain Spicy, Captain Cool, Captain Jol, Captain Bru, Captain Old School and Captain Bae to mention but a few. Some of the notable faces who graced the event include Top Billing presenter Harmony Katulondi, rapper K2 Mabusela, lifestyle influencer Twiggy Moli and socialite/influencer Kgosi Modisane.
“We’re so excited to have given the Billboard Fame captains, true custodians of the brand, a shot at “fame”. This was a truly consumer facing campaign and are overwhelmed by the level of attention that the campaign has received over the past few months. We truly pride ourselves in our consumers and the support that they’ve given us over the years.” said Sibusiso Simelane, Captain Morgan Brand Manager.
The winners walked away with prizes fit for a Captain, including the limited-edition personalized Captain Morgan pack with their name on it, a professional photoshoot, a meet & greet with the original Captain Morgan and custom billboards of their crews.