For Kings and Queens alike, it’s not just about winning, it’s about winning in style. The iconic King Indoor is the centreline of PUMA’s new “Royalty” pack. Inspired by the legendary names who wore the PUMA King, including larger-than-life figures like Johan Cruyff, Diego Maradona, and Pelé, this latest release borrows from the familiar team colours of nations that have competed on the world’s biggest sporting stage, the World Cup.
In a fashion landscape where flash often overshadows function, Johannesburg-based brand BOYDE emerges as a masterclass in restraint and purpose. Established in 2017 by visionary creative Samkelo Boyde Xaba, the contemporary African luxury label reimagines fashion through a lens of intentional design, slow production, and cultural reflection.
The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the third chapter of the REIIMAGINE campaign. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention.
Cradled in the gold-laced earth of Johannesburg, among the echoes of ancient bones and the beginnings of humankind, VIVIERS is quietly redefining what it means to be a modern fashion house. Founded by Lezanne Viviers in 2019, the brand occupies a distinct position in the local and global fashion landscape—fusing slow, Earth-conscious craft with bold, conceptual design.
Carrol Boyes is expanding its legacy of artistry and design with the launch of the Carolyn Boyes Handbag Collection—a stunning fusion of heritage and contemporary craftsmanship. Designed by Carolyn Boyes, affectionately known as Caro, this collection reinterprets the brand’s signature aesthetic through a fresh, modern perspective.
This year, RICH MNISI marks a decade of storytelling, craftsmanship, and cultural expression. To celebrate this milestone, the Trans-seasonal ’25 collection, NAMBU (River), is more than just a seasonal offering — it is a declaration of identity, a testament to the brand’s journey, and a reflection on the currents that have shaped its legacy.
In the ever-evolving world of fashion, few brands manage to weave heritage, storytelling, and modern sophistication as seamlessly as Boys of Soweto (B.O.S). More than just a label, B.O.S is a movement—a celebration of township culture reimagined through the lens of luxury fashion. Founded in 2011 by visionary stylist Vusumuzi “Bob” Ndima, the brand stands at the intersection of vintage charm and contemporary cool, creating a style narrative that is distinctly South African yet undeniably global.
Louis Vuitton’s Fall-Winter 2025-2026 collection arrives at Paris Fashion Week with the spirit of travel at its heart—drawing inspiration from station platforms and the emotions of departure, return, and discovery. The collection pays homage to the House’s rich heritage in luggage design, reimagining soft-sided bags that evolved alongside the golden age of travel.
This March, Puma invites women to express themselves with the Jer-She collection, offering a blank canvas for women to write their own story.
In the bustling streets of Durban, where tradition meets urban rhythm, a fashion revolution was quietly brewing in 2016. Refuse Clothing Africa emerged as a beacon of innovation, seamlessly blending African heritage with contemporary streetwear aesthetics. Founded by Tebogo Mokgope and Minenhle Memela, the brand has become synonymous with quality craftsmanship and cultural storytelling, redefining the South African menswear landscape.