- CÎROC luxury Vodka launches a new collaboration with Italian fashion house Moschino at Milan Fashion Week.
- Uniting the brands’ cheeky take on luxury, the campaign kicked off today with a traffic-stopping moment as creative director Jeremy Scott was joined by influencers including models Golden Barbieand River Viiperi and superstar singer Wizkid.
- It marks the start of a year of revelry including a limited-edition bottle design, celebrations in some of the most exciting destinations, from Brazil to Ibiza, and disruptive comms content
CÎROC luxury Vodka today launches its collaboration with Moschino. Set to bring a bold new take on the meaning of modern luxury, the partnership brings together two brands that are united by their distinctively playful approach to fashion. It will include a limited-edition bottle and global event series headed up by Moschino’s creative director, Jeremy Scott and a cast of global influencers, in a true celebration of individual style and fresh approach to vodka.
Ahead of his SS19 catwalk show for Moschino this evening, Jeremy launched the collaboration with some of the world’s hottest fashion influencers who will be joining him throughout the year: Golden Barbie (aka Jasmine Sanders, model), River Viiperi (model), Thando Thabethe (DJ and actress), WizKid (singer) and Cassper Nyovest (recording artist). Together they stopped traffic in Milan with a riot of fun, colour and celebration.
The same squad of style icons join Jeremy not just today in Milan but for the whole year of events. Their diverse talents and backgrounds encapsulate the spirit of the campaign. Like CÎROC and Moschino, they share a unique and daring style. From the slopes to the beach, the partnership will touch down in the world’s hottest destinations. From the NYE countdown with Golden Barbie in Brazil to Ibizan beach parties with Wizkid, expect celebrations to set the fashion world alight. Each will be custom-built with cocktails and experiences personalised by the hosts. This celebration of customised self-expression is encapsulated by the limited-edition CÎROC bottle, designed by Jeremy Scott, to be revealed this autumn.
Renowned as ‘the people’s designer’, Jeremy’s fun, eclectic, effervescent designs are as much loved by his coterie of A List friends as his global fanbase. He is the perfect partner for CÎROC and comments:
“I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.” – Jeremy Scott
Natalie Wills, Global Head of CÎROC vodka adds: “The world of luxury is changing and is becoming more accessible, fun and expressive than ever before. We love Jeremy and Moschino’s playful take on fashion and style and felt great synergy with CÎROC. Expect to see customised luxury celebrations like never before as we touch down for some really exciting hotspot events this year!”