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In a world full of fashion trends, mothers are usually your first fashion inspiration. South Africa’s premium luxury boutique, D’ore officially launched their latest campaign, The D’ore Through the Ages campaign that is in celebration of our first style icons.

The campaign is in honour of the unique relationship between mothers and their daughters, and the style inspiration moms often provide. D’ore has launched a special style through the ages campaign which features top South African power women, including Vanessa Gounden, entrepreneur, creative director and owner of D’Ore.


The campaign was shot by acclaimed photographer Merwelene van der Merwe, on location at the Gounden Residence in Pretoria.

The Mother and Daughter duos featured as part of the first phase of the campaign include , Vanessa and Caelyn Gounden; Chichi Maponya, Chairperson of Brand SA amongst other things and her daughters Naledi and Palesa Mabuse; iconic actress Sophie Ndaba and her daughter Christine; TV Host and award-winning caterer, Vicky Crease, her sister award-winning interior architect and CEO of Life Grand Cafe, Maira Koutsoudakis and their mother; Aspasia Karras and her daughter Alexandra, Sumayya Ebrahim and daughter Qaylah Motara and fashion stylist Anja Bothma and her daughter Gia.

This exciting new campaign will be revealed at an exclusive event and will coincide with the launch of their new store at the brand new Mall of Africa in Midrand on Thursday 19 May.

To celebrate the unique relationship between moms and their daughters, and the style inspiration moms often provide to their daughters, we have launched a special style through the ages campaign shoot with top South African power women”, comments Vanessa Gounden, creative director and owner of D’Ore.

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