Woolworths launch SA’s first sustainable fashion capsule at SA Fashion Week
Sustainable fashion is the future – a front-and-centre sentiment held by high-end global fashion brands, designers and retailers alike.
Set to launch at SA Fashion Week, this year’s Style by SA collection features the work of 10 local fashion designers and collectives – four of which have been commissioned by Woolworths to produce pieces made using sustainable fibres.
The Better Cotton Collection
Local fashion frontrunners, Rich Mnisi, Thebe Magugu, Selfi and AKJP, have conceptualised and designed a range made from Better Cotton. The cotton has been sourced from the SADC region, and has undergone a dyeing process that uses only eco-friendly chemicals.
Better Cotton has been developed as a sustainable solution by the ‘Better Cotton Initiative’ (BCI) programme. BCI works to transform cotton production worldwide by advocating for the well being of the people who produce it, and the environment in which it grows.
The capsule collection taps into some of the season’s key new directions, which includes blue and white striped shirting set off with striking accent hues of orange, cobalt and candy pink. “We are incredibly excited by this collection. It showcases our best local talent in a way that stands up to global trends, and it’s another bold move towards truly sustainable fashion on our Good Business Journey.’ – Shaheda Sayed, Head of Brand Communications, Woolworths.
Joining The Better Cotton collection in the ranks are the Glam and Resort collections, which together make up the complete Style by SA capsule.