Combining the dynamic street style of New York City with Heron Preston’s design DNA, H2 Drop 2 is the latest instalment of the designer’s long-term collaboration with H&M. This launch features an assortment of dynamic menswear, womenswear and accessories, designed with a unisex approach. H2 Drop 2 will be available at H&M Sandton City from today, 17 October.
H2 is a long-term initiative co-created by fashion luminary Heron Preston and H&M. Presented to the public at the end of 2023, the multifaceted platform uses people, product and process to move the needle forward in the conversation of innovative, yet conscious design that explores the future of fashion.
Focusing on exceptional yet pragmatic fits, and an overall versatility, H2 Drop 2 poses a lineup of cultural archetypes that promote a new kind of daily uniform and encourage a more circular approach to fashion. Hero styles from the lineup include an array of sporty silhouettes like a colorful branded hockey jersey and printed leather varsity jacket that’s reminiscent of clothing found in the streets of New York City during the 1990s and early 2000s. Other standouts include a pink denim corset with rhinestones and a matching pair of jeans, patchworked long sleeves, pieced together from cut-up graphic tees, and a versatile khaki bomber jacket.
“My favorite piece from H2 Drop 2 is the reversible hoodie with the word “Energy” printed across the front, as it really embodies the collection as a whole. The laid–back design can be worn by both men and women, but still feels really unique to the wearer when styled in their own way,” says Heron Preston.
“The second H2 drop features dynamic unisex pieces that can be paired with the foundational styles from the first drop. In the end it’s really up to the consumer and personal taste, how you want to wear and style the garments,” says Ana Hernández, Menswear Designer at H&M.
The collection will be available for purchase at the H&M Sandton City store on October 17. Prices will range between R379 – R4999
About Heron Preston
Heron Preston is an artist, designer, DJ, consultant, art director and collaborator. Born and raised in San Francisco, Preston received a B.B.A. in design and management from Parsons School of Design in New York City in 2008. From that point, Preston would work for both Nike and Kanye West before founding his name- sake label in 2016, where he continued to explore further collaborations including linkups with Carhartt, Virgil Abloh’s Off-White, Nike, NYC Department of Sanitation and NASA. Preston quickly achieved fashion industry recognition by introducing a new style category with ‘luxury workwear’ through his eponymous label, creating concepts which are Revolutionary, Relevant and Relatable (HP.3R) and that designs Less Environmentally Destructive (L.E.D) products.
Garnering a cult status through his commitment to meaningful disruption (HP.MD), environmentally aware, and culture-altering concepts, often defining intersections between industries while telling a story. Preston looks to inspire kids with a vision by shaping popular and street-culture rooted in a DIY attitude, creating purposeful and all-inclusive conversations that envision what is relevant-to-the-now and what will define our future.