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How Rihanna cemented her Fashion Designer status with PUMA

“If your clothes are not at that place, they have no future” Isaac Mizrahi

Rihanna at Bergdorf Goodman

Rihanna at Bergdorf Goodman

Everyone in the fashion industry has been buzzing about Fenty Puma by Rihanna. Inspired by Japanese street-wear with a gothic undertone, Rihanna launched PUMA at Bergdorf Goodman; a luxury department store.

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If you haven’t seen the documentary Scatter my ashes at Bergdorf’s, here’s a brief history. It is said that Bergdorf Goodman is where Grace Kelly ordered her wedding invitations; where Jacqueline Kennedy was outfitted for her dress for the Inaugural Ball; and where designers such as Halston, Michael Kors, and Isaac Mizrahi got their start.

Bergdorf is a legendary fashion mecca that captures the imagination, invites fantasy, and plays a central role in the history of New York society – think of what it may mean for a South African designer to have their garments at Luminace.

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Their window displays have always been the best in the whole world, “Stylistically, Bergdorf’s windows hover in a time warp. We juxtapose the opulent with the madcap, the scholarly with the trippy. We are fascinated with raw materials and often develop these materials to a degree bordering on obsession” said Mr David Hoey, the senior director for visual presentation at Bergdorf Goodman.

Watch the trailer here.

That Rihanna reign just won’t let up! | Article: Lwazi Hadebe

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