Whether you are an entrepreneur or just want to make boss bitch moves in whatever you do, there are several business lessons one can learn from the queen of live television Bonang Matheba. Having owned the entertainment industry for over 14 years and counting, Bonang is well known for her unmatched presenting skills/links, work ethic, impeccable business acumen, and husky man voice. Over the years Bonang built her brand to an international level and breaking new grounds. Close sources have revealed it is hard work, innovative thinking, being authentic, and maintaining relationships based on mutual respect that fuels her personal brand and growth.
In 2013 Bonang Matheba became the first international face of Revlon Cosmetics outside the United States of America. With Matheba on board, Revlon became the best-selling make-up brand in Southern Africa. This achievement led Matheba to partner with huge brands around the world including Cîroc, Courvoisier, Mercedes-Benz, Gert-Johan Coetzee, Ipanema, Samsung, and Global Citizen (as their brand ambassador)… just to mention a few. We’ve also seen collaborations with Woolworths to launch Matheba’s own signature lingerie line called “Distractions by Bonang”. In her recent interview with Glamour magazine, Bonang mentioned that the lingerie was “something that every woman loves and needs, but it was a market that few people had gone into”.
Among other things Bonang is known for, she is known for being very calculative when it comes to her business deals; not putting her name on anything that is not going to elevate her brand to the next level and cement her name forever. Her partnership with Revlon has proven that, managing to create larger frameworks and using them for the benefit of her partnership. Her partnerships with huge brands have proven that whatever she puts her name on sells – be it luxurious bags, clothing, lingerie, make-up, alcohol, or producing a film.
Bonang launched a bursary fund in 2016 to put girls through school. Her bursary fund has seen her partner with the ONE Campaign, United Nations, and Global Citizen to educate a girl child around the world and making sure that they don’t miss school because of their periods. Joining the likes of Naomi Campbell, Oprah Winfrey, Priyanka Chopra Jonas, Hugh Jackman, Pharrell Williams, Uzo Aduba, France President Emmanuel Macron, and Nomzamo Mbatha. The inspiration behind her bursary fund was because of the infamous #FeesMustFall march which took place in 2016.
Since then, Matheba’s brand has grown to greater heights. In March 2019, Matheba launched her own MCC “House of BNG” in partner with Woolworths. She made history by becoming the first black woman to be added to the Methode Cap Classique Association. Bonang is well within her bag at the moment and close sources have revealed she’s just getting started. Bonang is arguably the most powerful and bankable celebrity in Africa right now, with the main goal of ensuring that her brand is loved and closely associated with luxury.