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Legendary shirtmaker, Ben Sherman continues to break barriers with innovative style

It is about effortless, deliberate style. When it comes to buttoning up a shirt all the way it reflects the man, it’s about confidence and self-expression.

Ben Sherman the original shirtmaker, founded in Brighton, England in 1963 was a maverick and visionary who has always looked at embracing the new. He created button-down shirts unlike anything the British had seen before; starting off with the shirt made for the everyday man and encapsulating the authentic shirt that is well-fitted.

He opened a factory in Brighton producing shirts that were adopted and proudly worn by generations of subcultures and dressed the coolest musicians, actors, and influencers, who eagerly told the people who they were wearing.

A modern British icon, which has always been for the individuals, that are set apart.  Ben Sherman is a lifestyle brand with the ability to have a multi-product functioning shopping experience which has never been an easier feat and has remained relevant for five decades through music and youth culture.

The brand is for the collector of unique items and the individuals who set themselves apart, collectors who have created a sharp, tailored, and authentic look for themselves.

Nothing has changed since its inception. To truly represent the original shirt, the iconic details are present: the button-down collar, chest pocket, box pleat, locker loop, the back neck button, and most importantly the famous signature tab branding on the left chest. The focus on authenticity goes right down to the smallest detail including inside labels and shirt packaging ensuring the original shirts are presented in the same way the icon sold them from his very first store in Brighton.

The brand draws from music, art, and sport that have created the world you want to live in with added emotive flair, cultivating tribal inclusivity where free reign applies to your style preference. There are no set guidelines to looking stylish- with Ben Sherman, you make it your own.

It is about effortless, deliberate style. When it comes to buttoning up a shirt all the way it reflects the man, it’s about confidence and self-expression.

Be a part of an inclusive community where the only prerequisite is a willingness to be original, free-spirited, and non-conformist. And be ready to tell, when asked what you are wearing?

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