River Island’s denim family returns this season with its popular classic cuts, alongside the introduction of new key, trend-led styles. River Island remains focused on quality driven, durable denim to fit and flatter the RI Girl; whilst refreshing the denim silhouette for Spring Summer 2016.
Returning for another season are three of River Island’s firm favourites in varying rises, Molly, Amelie and Matilda. The Molly jean has taken up long-term residency due to her popularity, this Spring Summer she will be taken to new hues, from an array of authentic mid washes, black and white, to pops of colour from pastels to fluro.
With a focus on new shades – smokey blues, violet and petrol dominate, whilst textured fabrics are key with sateen and coated styles. Available throughout the year in premium four-way stretch, Molly offers high-rise and mid-rise options, with key rips and chewed hems adding further interest. The fashion forward, super skinny Amelie re-joins the denim team in key biker styles, available in cool white, edgy washed out black, electric blue and khaki. Frayed hems will also be a main feature in this mid-rise and low-rise cut. The much-loved Matilda has been rebranded with a mid-rise waist, the perfect jean for those wanting a skinny, casual look in authentic blue washes, with or without rips.