In celebration of Women’s Month in South Africa, Romaria partnered with one of SA’s most inspiring stylists, Andrea Chloe Welgemoed, to portray the juxtaposition of vulnerability versus strength formed in womanhood. Romaria’s luxury knitwear pieces symbolize the multifaceted layers of being a woman.
The luxury brand wanted to capture a diverse group of women that represent their tribes which might be obvious at first glance. Romaria’s production team got to know each woman on set, it became clear that there is a much deeper message rooted in every woman, as there is in all of us, each with so many interests, responsibilities and different roles to play – the one as invigorating as the next. We are daughters, mothers, wives with multiple occupations that define us. As we face our own challenges, we may not always carry these layers on our sleeves. Therefore, the primary theme of the campaign became defined as: be kind, because everyone is fighting their own battles.
As a female-founded fashion and lifestyle collective, Romaria believes in interconnectedness and ‘weaving’ forward together, we believe in a community where we uplift and support each other. Our exclusive patterns are created in collaboration with a diverse mix of artists and designers. Whether layered or not, we create statement pieces that connect to the next and are intended to be complimentary, to make you feel beautiful and comfortable during all seasons of life.
Romaria was established in South Africa with European influence. Founded in 2019 by design duo Carla Pinto and Zydia Botes – as a collaborative venture towards a better designed and sustainable future. All items are slowly, meticulously and sustainably prepared on a small scale in South Africa consisting of remarkable stitch games. The raw cotton material used to knit the items are mainly sourced from local cotton farmers who are BCI accredited. Quality is at the heart of Romaria’s values.