Sandton City is being transformed into a playground for the whole family, with a new area of the mall being dedicated to family fun, entertainment and food, at Sandton City’s Fun District.
Construction of the new fun-focused mall is nearing completion, and scheduled to launch on the 21st April 2018. It is being crafted in a refreshment project in keeping with its world-class setting.
This major investment in Sandton City is driven by innovative, research-backed asset management strategies and is a great way to enhance the overall experience at Sandton City, which is an extraordinary robust asset. The area is expected to appeal to its upscale customers and give them another enjoyable platform to engage with Sandton City. It is designed to attract families by giving them an opportunity to spend time together in a uniquely enjoyable environment.
Established as South Africa’s most desirable shopping destination, Sandton City offers an unparalleled retail experience with more than 330 shops in a contemporary, stylish setting. It is in the heart of the country’s most affluent playground and is the retail darling of Africa’s elite and fashion-forward. By boosting its youth appeal and leisure options, its newest addition is perfectly complementary.
Jonathan Sinden, Chief Operations Officer for Liberty Two Degrees for Sandton City, says: “Families are looking for more ways to spend time together and Sandton City is a great place to do that. Sandton City’s new family fun level adds another exciting dimension to the ultimate shopping variety and experience on the continent which is in line with Liberty Two Degrees’ strategy of creating places of difference in our malls”.
The new attraction will feature the first Hamleys World in South Africa, and the store will be the country’s largest Hamleys store by far, at 1,903sqm. The Finest Toy Shop in the world will continue to bring smiles and laughter to children with never-before-seen experiences and activations at its new Sandton City store, including a slide for children to ride straight into the store, and a carousel in-store.
Sandton City’s new family fun level will add an exciting dimension to the ultimate shopping experience on the continent, including a sizzling new San Antonio flagship Spur, offering mouthwatering meals and a Halaal menu for the entire family to enjoy. This 280 seater will not only offer burgers, ribs and steaks but state-of-the-art kids entertainment, including arcade games, foozball, an ice-hockey table and a modular play area.
With a range of other entertainment experiences and activations, including South Africa’s favourite specialist gaming store BT Games is opening up their latest retail outlet.
Sandton City’s new family fun spectacular will come to life in its completely revitalised cinema level, which already offers Sandton City’s 11-screen Ster-Kinekor cinema complex including Cine Prestige, 2D and 3D experiences. They will also introduce their own spectacular new experiences at Sandton City, including South Africa’s very first kids-only cinema theatre.
Speaking of firsts, Sandton City’s refurbishment of the entertainment level will also introduce City Cam, another first for a retail space, showcasing unique content for Sandton City’s Youtube Channel. City Cam will create an unforgettable spotlight experience for children and their parents visiting Sandton City, as part of the buzz and exciting build up to the launch of the Fun District, where entertainment journalist Taryn Louch will interview Sandton City’s favourite kids on camera, sharing their “In The City” experiences.
Sandton City has always offered a unique opportunity to amplify brands and experiences. This latest addition embodies the young-at-heart, playful, fun and unexpected nature of Sandton City, which is always ready to delight visitors with new ways to excite and engage.