The modern IT girl is all about confidence, effortless chic, and making a statement with minimal effort. Her wardrobe is a mix of versatile, high-quality pieces that seamlessly fit into her busy lifestyle. She seeks products that not only serve a practical purpose but also elevate her daily routine—whether she’s at the gym, running errands, or heading out for the night.
In an era where personal style and self-expression are key, Shimmer by Khuks stands out as the ultimate brand for the modern IT girl. Founded by Ghanaian lifestyle influencer, Angela Nyamewaa Ama Safowaa, popularly known as Angie Safo, Shimmer by Khuks offers high-quality, inclusive beauty essentials designed to empower women to embrace their individuality.
For the modern IT girl, beauty products must combine luxury, ease, and inclusivity. Shimmer by Khuks checks all these boxes, offering items that cater to women of all skin tones, helping them shine confidently and unapologetically.
Launched during the global pandemic, Shimmer by Khuks is the vision of Angie Safo, a multihyphenate known for her work as a content creator, influencer, and entrepreneur. Before launching the brand, Angie established herself in the beauty and lifestyle space while pursuing a law degree at Lancaster University. Her entrepreneurial journey spans multiple industries, including a salon, barbershop, denim company, and a food and pastries business, showcasing her versatility and business acumen.
However, in 2021, Angie took a break from her brand to focus on her studies, as balancing both school and her growing business proved to be overwhelming. During this time, she continued her work as an influencer and content creator, collaborating with notable brands like Yango, Pizzaman-Chickenman, and others. In 2023, she also participated in the reality series Hey GENG, alongside other popular Ghanaian influencers. Angie returned to Shimmer by Khuks in April 2025 with renewed energy and vision, ready to relaunch the brand with even more determination.
From the beginning, Shimmer by Khuks has prioritized self-expression and inclusivity, using locally sourced materials to create beauty products that highlight the unique beauty of every woman. Angie’s philosophy is simple: every woman deserves to feel like the best version of herself.
With its recent relaunch, Shimmer by Khuks has introduced several products that blend style, luxury, and practicality. The Blink and Go Cluster Lashes, for example, offer a customizable, natural glam look, eliminating the need for traditional strip lashes or salon visits. They’re a perfect combination of ease and elegance, making it possible to achieve a flawless lash look in minutes.
The Ridding Rub Cleansing Balm is another standout product. This luxurious formula effortlessly melts away makeup while keeping the skin hydrated and refreshed. It turns makeup removal into a soothing experience, perfect for the busy woman seeking a moment of indulgence at the end of her day.
The Airy Makeup Bag rounds out the trio of essentials, offering a sleek, travel-friendly solution for keeping beauty products organized. Its minimalist design ensures it’s both stylish and practical.
Moreover, Angie’s personal connection to the brand gives it a unique depth and authenticity. The signature color, yellow is more than just a design choice, it represents her personal evolution. She has grown into a bold, self-assured individual, and this transformation is woven into the very essence of the brand. Yellow stands as a symbol of her resilience, confidence, and the power of embracing one’s true self.
