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EXCLUSIVE MENSWEAR BRAND, SIMONI, SET TO OPEN ITS FIRST STORE IN SANDTON.

SIMONI Exclusive, one of South Africa’s leading brand in menswear couture is set  to launch its first store in Sandton. | Report by Lawrence Manyapelo

The store will be located within Nelson Mandela Square and will be the extension of current stores located at Cedar Square in Fourways and also at Green Valley Shopping centre.

“While selecting the location of our stores, we always consider shopping malls and centres that are referred to as modern and convenient centres of the city. We cater to men who appreciate comfort, luxury, style and sophistication. The new Sandton store opening soon is a great stepping stone as Sandton is a hub of the market SIMONI is targeting.” adds Creative Director.

Setting its mark in menswear fashion space, SIMONI Exclusive is seen embarking on a number of digital marketing campaigns; collaborations with other brands and menswear fashion fanatics. One prominent collaboration with Africa’s premier online pop magazine, PREVIDAR, dressed in mostly 3-pieces suits the Editorial featured Nkuli Tshirumbula, SOLO, Nick Nkuna, Thami and notable menswear fashion influencer Shaun Stylist.

The campaign was captured at Lansaria Airport using props such as private Jets, Rolls Royce, Porche and Vintage Mercedes Benz; the campaign puts into perspective the SIMONI gentleman.

SIMONI personifies unsurpassed convenience and accessibility, providing customised in-store and door to door service excellence to uncompromising trendsetters. Major highlights to look forward to in 2017, one being the SIMONI store launching soon in Sandton and second an exciting campaign with notable names in menswear couture in Mozambique.

April is the month the store is set to open its doors for the first time to Sandton customers, you can follow @SIMONIExclusive on social media or visit www.simoni.co.za to stay updated.

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