The anticipation is palpable as the Sta-Sof-Fro Soweto Fashion Week Spring/Summer 24/5 Showcase approaches, set to illuminate the iconic Soweto Theatre from October 30 to November 2, 2024. This season promises an exciting blend of emerging and established designers, all eager to unveil innovative collections that embody the vibrant spirit of local fashion.
Kicking off with a Media Day on October 30, the event will span three exhilarating days filled with runway presentations, showcasing the incredible talent within South Africa’s fashion landscape. Stephen Manzini, Founder and CEO of Soweto Fashion Week, expresses his enthusiasm: “The Sta-Sof-Fro Soweto Fashion Week has significantly impacted the fashion community and has the potential for global networking. We’re thrilled for this Spring/Summer edition, where designers will explore uncharted creativity in summer style.”
This year marks a noteworthy partnership with Sta-Sof-Fro, a renowned hair care brand, continuing the momentum from the successful Autumn/Winter Fashion Week in May. Pearle Peane, Brand Manager of Sta-Sof-Fro Amka, shared, “As a brand, Sta-Sof-Fro is constantly evolving. This partnership with Soweto Fashion Week has been exhilarating. We believe in ‘The Power to Change’—a philosophy that reflects personal expression in hair, fashion, and style. We can’t wait to see the creativity unfold at this upcoming showcase!”
Fashion buyers, media, stylists, and enthusiasts are invited to experience SFW S/S 24/5 from October 30 to November 2, 2024, at the Soweto Theatre, celebrating creativity, culture, and the future of fashion in South Africa. Tickets are available via Webtickets and at the Soweto Theatre.
Fashion Week Schedule:
Wednesday, October 30 – Media Preview with the designers
• Thursday, October 31 – Emerging Designers:
• Sheshu xabange
• Kaypable Creations
• Dominion Creations
• Rep Lepara
• Sew Africa x 10 Designer Presentation
Friday, November 1 – Established Designers:
• Enhle Babes Couture
• Style by Ali
• Tshegofatso by Design
• Tumi Captivating Fashion
• MFW (Moscow, Russia)
• Vohni Couture
• George Tebor x 10 Designer Presentation
Saturday, November 2 – Closing Day Designers:
• Alfalfa by Design
• Macgale
• Sun Goddess
• Sibu FDB
• Dope Store
• University of Johannesburg x 10 Designer Presentation
Prepare for an unforgettable showcase that promises to ignite the local fashion scene!