Superdry’s AW19 collection has an obsession with design, quality and fit underpinned by relentless innovation. Defined by attitude not age, the range is epitomised by clear brand purpose: We create the clothes, you create the stories #MySuperdry #SuperdrySA
– First drop in stores February 2019 –
70’s nostalgia and western influences ring true across the womenswear’s AW19 range ‘All American Girl’. Hand-drawn eagles and vintage florals are seen across distressed and ripped denim, with washed cords and rose pink Sherpa trimmed jackets taking centre stage.
Delicately embroidered dresses and eyelet broderie skirts bring a feminine edge against badged check shirts and dungarees, chunky cable knits in chestnut and rich desert caramel hues feature heavily.
Menswear’s ‘Back in the day’ collection looks to the early 80’s New York beat box scene and old school breakdancing. Pops of bright primary colours are seen.
Menswear’s ‘London Calling’ lets 80’s counter culture rule in a melting pot of punk rock, ska and reggae. Inspired by The Clash, slim leg tear and repair denim sit with graphic statement tees modernised with tailored trench coats to give the deconstructed vibe a British sartorial cut.