Tommy Hilfiger celebrated the opening of its first denim store in Johannesburg, South Africa, with an exclusive in-store event. Located in the Sandton Mall, one of the most prestigious shopping centers in Africa, it is the latest addition to a growing portfolio of Hilfiger Denim locations worldwide. The store is operated by Stuttafords, exclusive distributor partner of Tommy Hilfiger for Hilfiger Denim in South Africa.
The Sandton Mall store showcases the latest Fall/Winter 2015 Hilfiger Denim collections for men and women, along with accessories. Its interior is designed to reflect the mix of classic and modern influences that epitomize Hilfiger Denim’s “preppy with a twist” heritage. American antiques, vintage fixtures and industrial accents throughout the space reflect the brand’s cool, rock-and-roll, all-American spirit.
Guests included actor Cyprian Ndlovo & Presenter Naomi Noinyane both dressed in Hilfiger Denim as well as mucians LeAnne Dlamini, Bianca Le Grange & Da Les, TV Presenter Chris Jaftha, Carlo McFarlane.
Glamour’s Editorial Executive Eva Shuman joined the celebration.
Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage.
The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.