The wait is over! South Africans can now enjoy the lip care benefits of Vaseline® Lip Therapy in colourful and convenient tins.
“We are really excited to finally bring this product range to South African consumers. It’s a product that has often seen globetrotting women stocking up on their travels and one which we have often been asked to stock locally,” said Sphelele Mjadu, Unilever Senior PR Lead for Africa, Beauty and Personal Care, “We are sure South Africa is going to love the range and really enjoy its unique benefits for lip care.”
Keeping lips moisturised from season to season can be tricky. Most lip balms feel waxy and only seem to offer short-term relief from dry, cracked lips. This is where Vaseline® Lip Therapy® is different. South Africans know that nothing locks in moisture like pure Vaseline Petroleum Jelly. It’s been trusted for generations to care for our skin. So, imagine a lip balm that harnesses that same healing power?
New Vaseline® Lip Therapy® is clinically proven to help heal dry lips with a special formula, made from triple-purified Vaseline® Petroleum Jelly, thatlocks in moisture for beautiful, healthy lips.
The skin on your lips is thinner than the rest of your body. It lacks the top protective layer and so is more susceptible to dryness. Vaseline® Lip Therapy® instantly softens and soothes helping to restore – not just coat – your lip barrier, and provide long-lasting moisturisation and a natural, glossy shine.
It’s important to Vaseline to stay abreast with current beauty trends and be more relevant to the modern Vaseline woman. That’s why Vaseline has partnered with influential women in the fields of beauty and fashion who will be sharing some exciting content over the coming year, as well as helping Vaseline to launch this exciting new range.
These women include Linda Mtoba, Lerato Moloi, Nomalanga ‘the flame’ Shozi, Mishqah Parthiphal, Bianca Coster, Tsakisani Mondlani, Silindile Ngema, Sinovuyo Mondiwa, Ashleigh Herman and Snikiwe Mhlongo – all of whom will be showcasing how they use Vaseline products in their daily lives to keep their skin and lips looking and feeling soft, smooth and supple every day.
The Vaseline® Lip Therapy® range includes Original, Rosy Lips, Aloe and Cocoa Butter variants, in premium steel, colourful tins inspired by the original Vaseline. With four unique variants to choose from, you can have one for every occasion or handbag! A dab of rose, vanilla, and red berry scented Vaseline® Lip Therapy® Rosy Lips with a soft pink tint is perfect touch for a night out, while Vaseline® Lip Therapy® Cocoa Butter, infused with rich cocoa butter with a sensual cocoa and vanilla scent will ensure your lips are kissably soft before and after you go to bed.